The Models

Coworking spaces

Global
The coworking model demonstrates that the community people seek from employment can be built without employment, through shared space, voluntary proximity, and structures that make collaboration possible without making it mandatory.

The model has spread to over thirty-five thousand spaces in more than a hundred countries. Formats range from single-room operations run by freelancers to multinational companies like WeWork and Industrious operating hundreds of locations. Despite this diversity, the core proposition has remained consistent since Brad Neuberg's 2005 prototype: independence and community are not mutually exclusive.

Research on coworking consistently identifies several mechanisms. Proximity to diverse professionals produces serendipitous connections that isolated workers miss. The presence of others engaged in focused work creates social accountability. The voluntary nature of the community, where members choose to be present rather than being assigned, produces a qualitatively different social dynamic than the traditional office, where presence is obligatory.

Coworking spaces have become particularly significant for the growing population of independent workers: freelancers, remote employees, small business owners, and portfolio careerists who lack access to institutional infrastructure. The model provides not only desks and internet access but the ambient sociality that humans evolved to need and that the fragmentation of traditional employment has made harder to find.